pay per click campaign management
We Can Help You Easily Set Up Google Adwords & Yahoo! Search Marketing Campaigns

google adwords and yahoo specialists What is the hottest part of the search engine market right now?

The 'Pay Per Click' advertising market at Google and Yahoo! ...

Why? Because PPC delivers online advertisers the best return on investment.

Your site will attract qualified traffic searching for your keywords, resulting in increased sales...

PLUS we can help you get up and running this week AND get your website on the first page of Google, Yahoo! and MSN! 

James A Kellie, Senior Campaign Manager at Pay-Per-Click-Advertising.com.au outlines the process of maximizing search engine positioning using pay per click advertising - one of the most profitable ways to get traffic from the search engines.

Dear Website Owner

The pay per click market is generally doubling every year...

  • Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate a 65 per cent year-on-year increase of spending in 2008.
  • Internet researchers Frost & Sullivan estimates Google had 60 per cent of the revenue from commercial searches in Australia last year, far ahead of rivals Sensis, owned by Telstra, and Overture, which provide search functions for ninemsn and Yahoo!! Australia.
  • Nikhil Bhatla, manager for desktop search at Google says "Most people have stopped using the Yellow Pages and have started using the Web."
    Fully 20% of Web search queries are clearly identifiable and local in nature. It’s a very large category and it reflects the way people live their lives. Most people do things that are within a 16-mile radius of where they live.

  • Search engines create more awareness about websites than all advertising combined — including banners, newspapers, TV and radio (as reported by IMT Strategies, a division of the Meta Group).
  • Look at the Numbers: eMarketer reports that budgets for Internet marketing will surpass those for radio in the foreseeable future. Radio has been around 80 years. The commercial Internet is just over 10 years old. The last time this happened is when TV ad spending overtook radio in the '50s.
  • And look what I found in a recent issue of Target Marketing Magazine...

Top Ways Websites Are Discovered

Banner ads

1%

Targeted email

1.2%

TV spots

1.4%

"By accident"

2.1%

Magazine ads

4.4%

Word-of-mouth

20%

Random Surfing

20%

Search Engines

46%


What Is Pay Per Click Advertising?

Simply put, PPC advertising is an auction, and to the highest bidder goes the highest listing on a search for a relevant term. This bid, though, is only charged to the bidder when a potential customer clicks on your advertisement from its sponsored position on the chosen search engine. For over 100,000 businesses, PPC advertising has been an indispensable step toward achieving success.

Here Is How It Works:

You're a florist in Sydney and you want to bid on the keyword phrase "Sydney Florist." If a competing florist in Sydney has already bid $0.50 on the keyword "Sydney Florist," you must bid $0.51 in order to appear higher among the sponsored sites in Google or Yahoo!. When you bid $0.51, your ad will appear the highest on a search for "Sydney Florist." Every time a potential customer clicks this link, your business pays $0.51, and importantly your website visitor potentially is a customer looking to purchase flowers in Sydney.

Examples:

Heres some examples of sponsored listings on Google easily defined by either being on the right hand side or the top of the natural search results...

Here's an example of how Google sponsored listings look on a website...

Also, here's an example of ppc listings on the Yahoo! network...

PPC Benefits...

Low upfront costs and monthly management fees
Costs known and controllable in advance
Can absolutely guarantee top of page 1 if necessary
Absolute linkage between costs and site traffic
Can access a wide network of search engines >80% of searches.
Access to an unlimited range of search terms

Other PPC Benefits...

PPC may also improve your organic search
No need to pay search engine listing fees
No need to wait for your site to rank well in the organic search listings
No need for a high page rank
No need for a high level of backward links
Can get up and running in <3 days
Good performance reporting systems
Once campaign is live, changes can be implemented almost real time.

The 2 main networks are Yahoo!! Search Marketing and Google Adwords

  • Probably cover 90% of the Australian search market
  • Yahoo!! Search Marketing = Yahoo!!, MSN, Wanadoo, Alta Vista, Lycos, etc. Widest search engine network.
  • Google Adwords = Google, Ask, AOL, etc
  • Google Adwords delivers more volume but Overture is more user friendly for campaign management.
  • Google cost per click tends to be higher
  • Advertiser usability and ROI favours Overture

The Yahoo! Search Network


The Google Adwords Network


Here's some search engine FACTS...

FACT 1 : More than 55 percent of all Internet purchases begin with a search engine, but 93 percent of these consumers do not look past the first two pages of search engine results.

FACT 2 : Thirty-three percent of users think that if a company has a top ranking on a search engine, it is a leader in its field.

FACT 3 : The majority of search engine users (over 70%) can't tell the difference between paid and natural search engine results.

FACT 4 : Search traffic. Google: 35%, Yahoo!: 28%, AOL: 16%, MSN: 15%, others: 6%. *Source: SearchEngineWatch.com

FACT 5 : Search Engine Market Share by 'Visits' within Australia

1 Google Australia www.google.com.au 65.22%
2 Yahoo!! Australia & New Zealand au.Yahoo!.com 10.38%
3 Ninemsn Search search.ninemsn.com.au 7.24%
4 Yahoo!! Australia Search au.search.Yahoo!.com 5.31%
5 Google Australia Image Search images.google.com.au 4.30%
WEEKLY RANKINGS FOR THE WEEK ENDING 29/01/2005
SOURCE: HITWISE

Are you starting to see the absolute profitable power of pulling in traffic from search engines?

Customers come to your website because they're searching for what you are selling!

Shouldn't you make sure that your marketing strategy includes search?

A Top Ranking On Google, Yahoo! And MSN Alone Puts Your Website In Front Of More Than 87% Of All Internet Users.

The sooner you get started -- the sooner your site will be listed on the major search engines with a top search engine position.

We've been successfully servicing clients throughout Australia for years, and if you know anything at all about pay per click advertising...I'll tell you one very obvious FACT...you get better and better after you've organised campaigns for hundreds of websites!

Now here's how we'll get you into the top positions...

Phase One : Keyword Research and Selection - our team will develop a preliminary list of search terms that are likely to reach the desired target audience. We will review the search terms with the you to ensure that the most relevant terms are selected.

Phase Two : PPC Campaign Overhaul - your current PPC advertising campaign (if you have one) will be reviewed in light of the keyword research, and refined to deliver better results. This will include the development of 5–10 landing pages to maximise the conversion rate and reduce the overall cost per action for paid traffic. Cost savings and improved profits from PPC will help offset the cost of other activities.

Phase Three : Landing Page Development - we will work with you to develop additional landing pages for PPC traffic as needed, to maximise your business's return on investment from paid advertising.

Phase Four : Develop Ad Copy and Headlines - when you accept our recommendations we write advertising copy in the form of a keyword headline and a site description that should encourage potential customers to click on your advertisement.

Phase Five : Set Up Initial & Ongoing Bids - We then bid on your behalf for access to these search terms in an open, transparent and real time auction. These auctions are managed by Yahoo! and Google.

When a web user then clicks on your search term, they are directed directly to your website. At the same time you incur the bid cost of the click.

Your bids can be updated - pay more and you move up the rankings, pay less and you move down the rankings. Copy is also amended to improve the click through rate your terms achieve. If no clicks are delivered to your website no bid costs are incurred. Pay Per Click Advertising will carry out minor amendments. More major amendments are referred back to you.

Phase Six : Tracking Systems Implementation - our technical team will implement appropriate tracking systems to allow campaign performance to be measured, tracked, and reported.

Once the initial campaign setup is complete, our team works to refine the strategy, improve results further, and conduct routine ongoing maintenance and management of the campaign.

Desired Results
We believe that the following improvements are possible when choosing Pay Per Click Advertising to manage your PPC campaign :

A 30% decrease in overall spending on pay-per-click advertising
A 20% increase in opt-in and conversion rates for paid traffic

Also additional opportunities may be made by enhancing the usability of the Website itself. Pay Per Click Advertising will assist you in developing a final strategy that balances all of the opportunities against the available budget.

Pay Per Click Advertising services will put your Web site on the road to online success with a top search engine position and increased traffic.

Start enjoying the many benefits of a top search engine position with Google Adwords and Yahoo! Search Marketing today...

  • Make Google*, Yahoo!*, AOL* and MSN* your best salesmen, and the best part? We manage it all for enabling you to concentrate on other aspects of your business…
  • You don't search for customers. They search for you. Imagine all the buyers you'll get when your prospects type in YOUR keywords and find YOUR website right there on the first page.
  • Become a big player in the high-profit search engine game. Thirty-three percent of users think that if a company has a top position on a search engine, it is a leader in its field.

Pay per click advertising is a highly cost effective way of gaining a rapid and highly visible presence on the internet...

Using our services, you can now put all of your online promoting efforts on complete AUTOPILOT!

Spend your valuable time running your business and making more money, rather than tearing your hair out trying to make your internet site work!


To sweeten the deal, all new orders placed by the end of will get the following search engine optimisation BONUSES...FREE.

As a EXTRA bonus today we are including basic search engine and online directory submission services provided by our partner Seo-Xpress which increases your sites' link popularity by sourcing one-way links from some of the major directories and search engines worldwide. Boost your all-important Google Page Rank easily! (worth $397 AUS)

 

PLUS...
If you place your order today I'll include this must-have essential reading bonus FREE ($97 value)

guaranteed top search engine rankings

"Search Engine Optimization Made Easy" details simple, fool-proof strategies you can use straight away for search engine success. Everything is covered -- from positioning... link building... to submitting and tracking results at the Search Engines... and lots, lots more.

It's all there. Everything you need to know and do in order to get your website a top search engine ranking.

Take this course and build a business... a real money-making business online. Any business can benefit immensely from a Web presence. Get the edge on your competition. Learn how to use the power of the Net to leverage your income.

 

Acceptance Of This Offer Is Strictly Limited

For a long time now we've offerered our clients exclusive protection of their paid search engine positions within their own specific industry. What this means is that we have a strict policy which limits the maximum number of clients we take on per search term to ONE only!

For example we'll only work with one business in your local area for the search term, eg "courier services in Sydney" or "tennis court hire Melbourne". So rest assured we will not begin working with your competitor once you're a client of Pay Per Click Advertising. We will work with you exclusively for competing search categories in Google,Yahoo! and MSN.

This service works for established sites or brand-new websites. In fact if you're just about to launch a new site talk to us so you can start to get targeted visitors almost before you even get started. There is no need to wait 6-12 months for the organic search engine listings to deliver a result!

Search is currently one of the hottest marketing channels in the world, and your business can realise outstanding returns on your investment.

Pay Per Click Advertising takes care of your complete pay per click management process. From researching and selecting keyword terms, writing the search term descriptions, linking to your website, submitting the bids to the search engines, managing the bids, monitoring click and cost levels and carrying out all the account administration and billing.

Predictability - maintain control of costs, operate under a fixed or variable budget, adjust investment seasonally.
Immediate and predictable results - start advertising today, get traffic today. For the most part, the PPC advertiser can control where their site appears in search results.
Geo-targeting - the ability to restrict advertising to local markets, or deliver different ads to different geographic regions.
Tracking ROI is relatively easy - feedback from PPC campaign results drives ROI higher over time, and can even help with SEO strategy.
Minimal “on site” changes are required - with a well designed site already in place just add landing pages.

So if you'd like the advantage of guaranteed top search engine positions with our professional pay per click advertising services, order today...

... to claim your service at our exclusive discount before it's too late!

Prices start at ONLY $595.00 $495.00 AUS

*All Australian Prices are Tax Deductible and are subject to GST

These fees are in addition to the click-thru charges that you are responsible for, and are paid to Yahoo! and Google. You pre-set a monthly budget for these click-thru charges (which you can adjust at any time) and we work with this budget to maximise your results.

By increasing the number and quality of leads your business will receive, streamlining your advertising campaign and making every dollar in your budget count, you should find that our services pay for themselves.


If you would rather not order online:

1. Enquire Internationally By Phone: Call +61 1300 769 855 (24 hours a day, 7 days a week) and leave your Name & Telephone Number and we'll call you back during Sydney Eastern Standard business hours (Monday to Friday 9am - 5pm).

2. Enquire by Phone in Australia: Call 1300 769 855 (Monday to Friday 9am - 5pm Eastern Standard) or after hours leave your Name & Telephone Number and we'll call you back during standard business hours.

3. By Fax or Mail: Fax your enquiry to 02 9327 3100 or Mail to "Pay Per Click Advertising" c/o PO Box 1261 Double Bay NSW 1360.

4. By Email: Click here to Email us with your enquiry details.


Search engine marketing is the least expensive method of getting the word out to millions of well educated and often well paid consumers.

You simply can't get better advertising exposure for less.

The most important fact about search engine consumers is that they have taken the time to pre-screen themselves.

Every time a search engine user enters a set of keywords looking for information on products or services and finds your business website, you can be reasonably certain they are searching for exactly what you are offering.

Take advantage of their curiosity and be certain you can be found where and when it counts.

Compared with other forms of marketing, search engines have a far wider potential reach, are much cheaper, and allow for the revision of content quickly without producing cost overruns. Search engine marketing also allows for a greater number of listings spread over a wider array of keyword phrases, thus producing far more opportunities to be found by potential clients and customers.

Compare the costs and coverage of search engine marketing with other forms of traditional marketing including Yellow Pages, Print and Broadcast.

Contact us today and remember, if you have any questions, make sure you contact me personally at enquiry@pay-per-click-advertising.com.au or +61 1300 769 855 (Sydney EST) right away; I'd hate to see you miss out on this because you were unclear about something.

To Your Internet Success

James A Kellie
Senior Manager Of Pay Per Click Advertising
ph: +61 1300 769 855

PS : Setting up a web site is only half the job; making sure people can find the site is the other. The higher your site position in the search engines, the greater the likelihood the site will attract qualified traffic, resulting in increased sales.

Order our service and build a business... a real order-pulling business online. Any business or seller can benefit immensely from pay per click advertising on Google, Yahoo! and MSN.

Get the edge on your competition.

Use the power of the Net to leverage your income.

PPS : Few Requirements with our Service:
I'm not going to bore you with a lot of rules regarding our pay per click advertising services but we do enforce our little rules strictly so read them and understand our service criteria:
We will not promote -
*Web sites with illegal content or material.
*Web sites with any sort of violent content.
*Web sites promoting pornography,racism or anything deemed undesirable.

The sooner you get started -- the sooner your site will be listed on the major search engines.

ORDER TODAY

Prices start at ONLY $595.00 $495.00 AUS

Get Your Site To The Top of the Search Engines!

Find out how Pay Per Click Advertising can get your site into the top results when someone searches for your keywords
If you liked what you read above and are serious about improving your sites' web position in Google, Yahoo! & MSN by using pay per click advertising (Google Adwords & Yahoo! Search Marketing), simply submit your first name and email address in the form below to receive further information RIGHT NOW. (Check your email in a few seconds)

Your privacy is SAFE with us.

Pay Per Click Advertising
 PO Box 1261 Double Bay NSW Sydney Australia
Phone 1300 769 855     Fax: (02) 9327 3100
Email enquiry@pay-per-click-advertising.com.au

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